Stefan Bradley - Growth Hacking Trainee

At the start of 2020, I did not know how I was going to make the most of the year. I had a media degree, and I had years of experience in community radio. At that point, I was not working in my field. A frustrating number of rejected applications and job interviews lead to me reassessing. Sometimes, you have to pivot.

I decided that the best thing for me was to go back to university, with the sole purpose of finding a job. Things were moving quite quickly - I researched which course to enrol in and then had to quickly arrange my life to make time for it. Around this time I found out about The Talent Institute. And it was at the exact time I needed it. I wanted a new job in a slightly different direction to what I had been looking for prior, which was mainly in radio and journalism.

The Talent Institute was offering an intensive course in Growth Hacking, which was a completely unknown concept to me. Digital marketing was something I had been looking at, not just from a career standpoint, but as a way to learn how to brand myself, and the program would be teaching practical digital technologies and social media. Practical is the keyword there.

I always felt that higher education was valuable, but one of the biggest problems is that the courses are not very hands-on. This is obviously dependent on the field a student wants to get into - you won’t tell a physicist that their science degree was useless. I’m talking about those who studied any type of arts degree and wondered if writing 2000-word essays at the last minute would lead to any sort of employment.

The Talent Institute is different as it’s all about learning by doing. In fact, it begins with an entire month of full-time learning about startups, digital marketing and experimentation alongside nine others - let’s call them new friends. The support of both The Talent Institute staff and our new Growth Hacker friends in the program has been invaluable during this busy period. It has been exhausting because I was in the last few weeks of my trimester at university and finishing up at my old job. I should acknowledge that we were all dealing with a new world due to the virus, which is why I want to recognise the efforts that The Talent Institute made in completely shifting this program to run using Zoom. I didn’t even know what Zoom was a few months ago, but now I’m a master!

That learning over Zoom has largely ended and I’m currently in phase two of the program where my acquired skills are being put to the test as a Growth Hacker working at a company. Four days a week I’m a paid employee at a company which The Talent Institute referred me to; Fridays see us return to learning. Soon we will be working full-time at the company, and at the end of the next five months when the program ends, I’ll know if Growth Hacking is right for me. One thing I know for sure is that these skills are highly sought after and useful; compared to university - many of us will never need to write an essay again. The media skills I learnt during my Bachelor’s Degree and doing community radio have thankfully not gone to waste. In fact, they’ve come together with Growth Hacking to help me on my new path.

Growth Hacking is all about learning what works and what doesn’t work through action. Sometimes, you just have to pivot.

See what Stefan is up to now -

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