The growth hacking program that trains you for that next kick-ass role – and beyond.
Upskill in the latest digital and innovation skills with our 12-week program. Learn digital marketing, data analytics, agile thinking & develop the entrepreneurial mindset to prepare you for your next role.What is growth hacking?
Growth Hacking is the process of performing rapid experimentation across the marketing funnel, product development and sales channels to identify the most efficient way to grow a business. Growth Hackers are data-driven problem solvers who help companies to innovate and accelerate growth efficiently and cost-effectively.
Program Overview
Our blended learning approach is a mix of in-person, live online classes and guided self-study content. You’ll be exposed to a combination of workshops, some designed to educate and train – while the practical workshops are designed to put your skills and knowledge to the test working on real business’s problems.
Month 1
During this intensive month, you’ll be learning about the fundamentals of growth hacking. You’ll take the plunge into rapid experimentations as you set out to validate a new startup idea. Following our mantra of 'learn by doing', you’ll learn new skills and tools on the go.
What to expect:
Setting the foundations of growth hacking
Live interactive in-person workshops with industry experts
Practical workshops on digital tools
Work in groups to validate your own startup ideas
Month 2 & 3
The learning doesn’t stop as we continue to build on and dive deeper into concepts. You’ll be putting your new skills to the test by solving real-life business problems.
What to expect:
Deep diving into different traction channels
Live interactive online workshops with industry experts
Guided self-study lesions
Work in groups on real-life business problems
Download our brochure to learn more.
Course Curriculum
+ Week 1: Lean Methodology
Understand the foundations of Lean Startup, focusing on the Customer Discovery and Customer Validation.
+ Week 2: Growth Hacking Foundations
Introducing you to Growth Hacking and the Pirate Funnel. You will ‘learn by doing’ in our Crack the Case workshops.
+ Week 3: Growth Hacking Foundations Cont.
Continuing on with the Pirate Funnel, we introduce to you Experiment Design and you continue on with our Crack the Case workshops.
+ Week 4: Customer and Business
This week we look at design thinking, where you will gain an understanding of building better products and customer experience. Where to look to identify improvements in a business’ digital marketing efforts. Understand Goal Tree and Growth Hacking B2B.
+ Week 5: Content Marketing
Learn the importance of social media marketing, how to set up and automate email marketing efforts and how to generate copywriting and product messaging focused around selling.
+ Week 6: SEO - Search Engine Optimisation
Understand the foundations and practical application of Search Engine Optimisation to work with Google’s algorithm to improve ranking. Learn to build a SEO driven editorial calendar and scale your content marketing.
+ Week 7: Paid Advertising
Understand PPC principles and how to set up Google Ads, YouTube Ads and LinkedIn ads. Facebook Ads learnt in week 4. We explore other paid platforms and how they can be used.
+ Week 8: Data & Analytics
Understand what metrics matter and how to create data visualisation reports to easily communicate your findings and reasons for recommendations to a non-technical audience.
+ Week 9: Conversion Rate Optimisation
Get a deeper understanding of A/B testing, statistics for A/B testing as well as understanding the customer and how to use customer research and insights for greater conversion.
+ Week 10: Website Design
Understand the basics of HTML and CSS, how to optimise your landing pages for conversion and the psychology behind it.
+ Week 11: Business Challenge Sprint 1
1 week sprint on a real-life business challenge. In groups you will present solutions/ recommendations to overcome the company’s current challenge.
+ Week 12: Business Challenge Sprint 2
Another 1 week sprint on a real-life business challenge. In groups you will present solutions/ recommendations to overcome the company’s current challenge.
The tools you’ll learn
Take the next step.
Bridge your digital skill gap
We’re here to help you to build your on-demand digital skills and the confidence to apply them in this fast-paced digital world.
Learn with industry experts
Our industry experts are ready to teach you the skills necessary for you to hit the ground running in your next exciting role.
Pay your way
We understand that education can be costly. You can choose between paying upfront or one of our flexible payment options.*
What our Growth Hackers are saying.
"In the first month alone, the TTI team opened my mind to the world of digital and business, mostly through “learning by doing”. This training has been my “training ground” for me to strategically align my skills in design, analytics and marketing for me to help businesses."
— Farah
Growth Hacker, Startupbootcamp
"The Talent Institute experience has been essential to my professional development. It has been a journey filled with learnings, skills, self-discovery and a mindset shift."
— Vaughn
Growth Hacker, Innoleaps
"I learnt so much in a short span of time, and gained skills that are highly applicable to my work place. The past few months in the program has been an enjoyable and thought-provoking experience. I can confidently call myself a growth hacker."
— Veena
Marketing Coordinator, The Hope Factory
Contact us.
Do you have a question?
Contact us on hello@thetalentinstitute.com.au or enquire now to fill out an enquiry form and we’ll get back to you as soon as we can.