Although an intense month of training, I learned so much more in that one month than I did in the 3 years I studied at university. Not to mention that it was all hands on learning. Take the theory you learn from mentors, see examples to understand and apply it to your own case study.

So what are the top 5 life hacks from a growth hacker then? How is this relevant?

One of my biggest takeaways from the traineeship was the importance of the growth mindset. I’ve not only implemented it in my work but also in my everyday life.

Pencil took part in The Talent Institute’s July 2019 program, where they were matched with our Growth Hacker Tom. Here is an insight into Pencil’s biggest challenge, our Growth Hackers approach to this challenge and The Talent Institute difference.

My role as a growth hacker required me to understand customer’s needs and identify when churn was at its highest, which I discovered through analysing quantitative and qualitative data.

Digital marketing runs to a program. Linear.

Whereas, growth hacking is mindset driven. Growth hackers are game-changers because they work across different departments as they blur the lines between creative marketing, data, automation and innovation.

Growth Hacking is all about learning what works and what doesn’t work through action. Sometimes, you just have to pivot.