We chat with Jessica Box, Head of Growth at Linktr.ee Linktree is a platform that connects your entire online ecosystem. It is Australia's fastest-growing startup and Ranked 4th Most Innovative Social Media Company by Fast Company.

We speak with Justin Wu business and brand-building expert, and we dive deep into what's working for him particularly in the e-commerce space.

In this episode, we talked about the difference in growth strategies between consumer and B2B products.

Although an intense month of training, I learned so much more in that one month than I did in the 3 years I studied at university. Not to mention that it was all hands on learning. Take the theory you learn from mentors, see examples to understand and apply it to your own case study.

So what are the top 5 life hacks from a growth hacker then? How is this relevant?

One of my biggest takeaways from the traineeship was the importance of the growth mindset. I’ve not only implemented it in my work but also in my everyday life.

Pencil took part in The Talent Institute’s July 2019 program, where they were matched with our Growth Hacker Tom. Here is an insight into Pencil’s biggest challenge, our Growth Hackers approach to this challenge and The Talent Institute difference.

My role as a growth hacker required me to understand customer’s needs and identify when churn was at its highest, which I discovered through analysing quantitative and qualitative data.

Digital marketing runs to a program. Linear.

Whereas, growth hacking is mindset driven. Growth hackers are game-changers because they work across different departments as they blur the lines between creative marketing, data, automation and innovation.

Growth Hacking is all about learning what works and what doesn’t work through action. Sometimes, you just have to pivot.

I can not recommend this program highly enough. This is the next step for you to do whether you are still studying for Marketing (or similar), just graduated or interested in the marketing world.

The cool thing about this program was that we weren't just taught concepts, there were actual highly skilled professionals teaching us all.

We proudly sat down with entrepreneur and growth expert Sujan Patel to talk about his experience, the need to think about ‘channel market’ fit in addition to ‘product market’ fit, along with the concept of stacking growth.

Small adjustments in the way you operate your business and the customer experience can have profound impact. So what are some of these growth opportunities?

Well, it’s alchemy. It’s a mindset. It’s the joy of problem-solving. It’s playing the system. Its other peoples’ networks. It’s the free ride. Its rapid experimentation and short term acceleration. It’s not everyone’s bag, but it’s not as if just anyone can do it either.

It’s a little bit like digital marketing, plus data analytics and business strategy.‍